Home Entertainment Jennifer Aniston Launches Animated Character Clydeo Based On Her Dog

Jennifer Aniston Launches Animated Character Clydeo Based On Her Dog


Jennifer Aniston has teamed up with Web3 animation studio Invisible Universe to develop a character, Clydeo, inspired by her real-life dog, Clyde.

The “Friends” and “The Morning Show” star also participated in Invisible Universe’s $12 million Series A round, along with many other industry bolds. The capital campaign for the content banner, led by Tricia Biggio, is led by Alexis Ohanian’s Seven Seven Six, the private investment firm he co-founded with former Pixar and Reddit executive Caitlin Holloway.

Invisible Universe is already in business with tennis superstar Serena Williams, who is married to Ohanian. The company is developing a series of animated characters based on Qai Qai, the doll hugged by the couple’s daughter Olympia Ohanian, who turns 5 on September 1.

Notable digital media investors joining Aniston to invest in Invisible Universe include NFT heavyweight Dapper Labs, Will Smith’s Dreamers VC, Cosmic Venture Partners, Brent Montgomery’s Wheelhouse, and Zillow co-founder Spencer Rascoff’s 75 and Sunny.

Aniston was keen to work with Invisible Universe because the company offered her the opportunity to play a major role in character development. Clyde is based on Aniston’s grey schnauzer remix. Invisible Universe describes Toon Dog as “a dog who lives in Aniston’s Los Angeles house, but he’s no ordinary dog. He sees himself as more human, loves to cook, and because he’s a food lover, he doesn’t Another food snob.” He already has his own TikTok and Instagram accounts.

“It was a lot of fun developing Clydeo with the Invisible Universe team, inspired by my own dog, Clyde, who is such a character in itself that has been making me and my friends laugh for almost 10 years,” Aniston told to type. “I’m glad his true potential has finally been tapped for the world to enjoy. More fun to come!”

Clydeo aims to join the Invisible Universe character zoo that will exist in various mediums. Content development will be funded in part by NFT sales, providing owners with digital information to influence the storyline and other aspects of the show.

Clyde’s plan is an example of Biggio’s “Internet-first” approach, which leverages content from social media, YouTube, Discord, Twitch, and other social-friendly streaming hubs to incubate assets. Once a character or property gets attention, Biggio’s team tries to keep an eye on the ground to gain insight from fans.

“We’re going to build the Pixar of the internet,” Biggio, a former content director at Snap and MGM TV, told Reuter’s type“We’re going to incubate the next generation of IP in an internet-first way by growing and building communities on platforms where people spend more time. We’re trying to reverse engineer how IP was born by growing IP on social.”

TikTok, Instagram, and Twitter are the largest display platforms for the Invisible Universe. The company is expanding on YouTube and has produced a series of 1- to 2-minute shorts featuring Clyde and other characters, including Qai Qai. This month, Serena Williams will publish her first children’s book, The Adventures of Qai Qai, and Invisible Universe will launch NFTs in September.

Invisible Universe is also developing a spoofed reality show property. “The R3eal Metaverse” features a diverse cast of characters living in a house based on characters from popular NFT franchises including The Boring Ape Yacht Club, Women’s World, Graffiti, Cool Cats, and Robots.

“We saw the power of IP that couldn’t live without it, and how it drove audience growth and retention, regardless of platform, and sparked the potential for franchise expansion,” said Holloway, board member of Unseen Universe. “I saw the magic of Pixar up close, a company that is building equally memorable IP with innovative ways to reduce time and money while taking audience feedback.”


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