Can share jeans with mom is a lucky girl. Can share the jeans movement is a luckier person. For Lila Moss, daughter of supermodel Kate Moss, that meant putting her own spin on her mom’s iconic Calvin Klein jeans campaign.
Thirty years ago in 1992, a fresh-faced Kate, topless in CK trousers, looked innocent and moody in black-and-white photos. It’s one of the few campaigns Moss has done for the brand, including a “moist look” photo of the famous Obsession fragrance, and a photoshoot with Mark Wahlberg, which is clearly very unpleasant. Moss later recalled: “I had a nervous breakdown when I was 17 or 18 when I had to go to work with Marky Mark and Herb Ritts. It didn’t feel like me at all. I felt really bad about riding on this buff guy. I didn’t like it. I couldn’t get out of bed for two weeks. I thought I was going to die. I went to the doctor and he said, ‘I’ll give you some peace of mind,’ and Francesca thankfully, Sorrenti said, ‘You don’t accept that. “It’s just anxiety. No one is taking care of you mentally. There’s a lot of pressure to do what you have to do. I’m really young and I’m going to work with Steven Meisel. It’s really weird – a stretch deluxe The saloon comes to pick you up. I don’t like it. But it’s work, and I have to do it.
This year, the brand took advantage of Moss’ mini-me. Hopefully Lila’s shoot was an easier experience. First, she was 19 and had her mom show her the ropes to let her know what to expect. Also, she was wearing a shirt.
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