Seven West Media Limited has posted its strongest financial performance in over a decade for its financial year results of 2022, with revenue of $1.54 billion.
Managing director and chief executive officer, James Warburton, said: “These results mark the strongest financial performance by our company in over a decade and reflect the successful completion of the group’s three-year strategy.
“The EBITDA we have announced today of $342.2 million is ahead of the guidance we gave in early May of between $335 million and $340 million.
“These results represent the best Seven television EBITDA results in 11 years, the best EBITDA from West Australian Newspapers in five years, and our best group EBITDA result in six years.
“The diligent execution of our strategy since late 2019, the acquisition of the assets of Prime Media Group and the strong growth of 7plus – coupled with the outstanding success of Seven’s television broadcast business – have made our company the undisputed market leader in the national total television market, that is, across metropolitan and regional broadcast and BVOD television.
Warburton said: “Seven is now the #1 network nationally in audience share and we have converted that into the #1 position in revenue share, with a 39.1% share of the national television advertising market across FY22.
“In the first half of the 2022 ratings survey year, Seven was #1 in total people and 16 to 39s nationally, and less than one percentage point away from being #1 in 25 to 54s. Seven won 14 of the 20 survey weeks and achieved the strongest audience share growth of any free-to- air commercial network.
“In the capital cities, Seven was #1 in total people in the first half of the 2022 survey year and was the only commercial network to increase its audience share in total people and 25 to 54s.
“We have made significant progress with our digital transformation, growing our digital earnings to over 40% of group earnings, compared to just 2% four years ago, and building a market-leading digital data offering underpinned by more than 13 million registered, verified 7plus users.
“Revenue from Seven Digital grew 93% in the period to $178 million and EBITDA increased 129% to $139 million. 7plus has outperformed the BVOD market, growing 57% year-on-year in a market that increased 47%.”
SWM also announced a share buyback for up to 10% of issued capital.
“The acquisition of the assets of Prime Media Group created a truly national business and unlocked value for SWM. Together, SWM and Prime reach 91% of all Australians every month,” the Seven West Media chief executive officer said.
“The Prime brand has now been retired and cost synergies will be at the top end of the guidance given when the acquisition was announced. The integration of the two companies is well underway, with significant growth already achieved for 7plus in regional markets and the creation of new revenue opportunities across the group.
“Last year’s Olympic Games Tokyo 2020 provided a strong launch pad for Seven’s 2022 financial year content line-up, which included the #1 entertainment program of the year – The Voice – SAS Australia, Dancing With The Stars: All Stars, The Voice Generations, the AFL Final Series (the AFL Grand Final was the #1 program of 2021), Bathurst 1000, the Ashes Cricket Test Series and Beijing Winter Olympics, which reached 14 million viewers across broadcast and 7plus.
“Seven’s content spine of Sunrise, The Morning Show, The Chase Australia, 7NEWS, Home and Away and Better Homes and Gardens also remained dominant.”
Looking ahead, Warburton said Seven West Media is targeting 39% total TV revenue share in FY23, and group operating costs are expected to be in the range of $1.2 billion to $1.22 billion.
Source: Mediaweek
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