Warner Bros. Discovery and telco giant BT are to launch a premium sports venture in the U.K. and Ireland. The planned 50-50 joint venture will see BT Sport transferred to Warner Bros. Discovery, meaning that BT Sport and Eurosport U.K. are operated together.
The venture will have one of the most extensive portfolios of premium sports rights including UEFA Champions League, UEFA Europa League, the Premier League, Premiership Rugby, UFC, the Olympic Games, tennis Grand Slams featuring the Australian Open and Roland-Garros, cycling Grand Tours including the Tour de France and Giro d’Italia and the winter sports World Cup season.
Customers who access BT Sport through BT directly, and the majority of BT TV customers, will receive Discovery+, the non-fiction entertainment streaming service which is home to Eurosport’s live and on-demand streaming offer in the U.K. and Ireland, as part of their existing subscriptions.
– More to follow.
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