The Golden Globes may come back to life.

After the 2022 awards show was banished by NBC — due to a lack of diversity and alleged moral lapses — Hollywood is buzzing now that it could return in 2023. Some insiders are very excited about it.

“If our project wins, I do get a bonus,” said an awards campaigner for a top streaming platform. “If the Ballon d’Or is eliminated, I might be out 30 a year.”

In fact, finances are the main factor driving the possible return of the Ballon d’Or

“For our purposes, it helps to have them
Re-broadcast. If your client wins, they get the media, more money, we make more money, the program makes more money. It gets you the attention of Oscars and Emmys,” a talent agency professional told The Washington Post.

But, the same source noted, it’s squeamish to let the group behind the Hollywood Foreign Press Association award come off too easily and look like a hypocrite.

“[The HFPA] Monopolized the market due to political incorrectness.They rarely nominate black projects or actors,” says the talent agency professional. “Maybe they can pull their st together.
time and meet industry needs. No one wants to be associated with lack of diversity, corruption, payola, bribery. Not that the rest of Hollywood isn’t like that either. “

The difference, of course, is that the HFPA is publicly called to the red carpet.

Tom Cruise returns three Golden Globes after HFPA’s dirty laundry is cleaned up Los Angeles Times exposure February 2021. zero black members And the poor track record of nominating actors and directors of color. HFPA charged Improper payments to members This could potentially conflict with the IRS.former president philip burke was Accused of racism and sexual assault. Celebrity publicist complains about poor behavior of casting agency.

“Most of their questions were hollow. Some downright insults. A lot of times, they hadn’t even seen the movie. Some people said inappropriate things,” a reporter who witnessed the media reception told The Washington Post newspaper”. “Actors like Scarlett Johansson and Mark Ruffalo went back and hyped their PR. Here’s one of the demands: [HFPA members] Be more professional [around stars]. “

Celebrities such as Shonda Rhimes, Kerry Washington, Judd Apatow, Alyssa Milano and Amy Schumer have publicly criticized HFPA after the incident came to light.

HFPA has been issued with warnings and new agreements by some of Hollywood’s leading advocacy agencies – including 42 West (Cruise, Martin Scorsese), ID-PR (Christopher Nolan, Sean Penn), True Public Relations (Scarlett Johansson), The Lede Company (Reese Witherspoon) , Will Smith), Imprint PR (Jessica Chastain, Sydney Sweeney), Rogers & Cowan/PMK (Jamie Foxx, Denzel Washington) — they ultimately decide whether the star should be in attendance.

Under new president Helen Hoehne at the helm, HFPA is committed to shaping – including assembly At least 13% black members.

In July, Todd Boehly of Eldridge Industries — who also co-owns the Los Angeles Lakers and Dodgers and is chairman of Chelsea FC — As the new CEO of Globesannouncing that the factory “modernizes the awards” and separates HFPA’s philanthropic and philanthropic divisions into non-profit organizations.

Eldridge also owns Dick Clark Productions, which has produced shows for decades, so Boley has a vested interest in the Golden Globes happening.

At least $60 million a year is split with NBC to air the Golden Globes (the group is said to have netted $30 million, some of which has been distributed
to members). That’s a big loss — not to mention being able to help determine nominees and winners’ rates, fate, and self-journey to new open doors.

August 9th, The Hollywood Reporter says NBC is “targeting a Tuesday, January 10 air date.”

When asked about the air date, James Lee of Strategy PR, one of the two crisis publicists currently handling the HFPA, told The Washington Post: “We haven’t announced it yet.”

“No comment at this time. An announcement will be made in a few weeks,” an NBC representative said.

But a source at Deadline countered that this “isn’t done,” and the publication reports that they have no evidence of a full reboot of ethics yet.

The PR Society did not respond to a request for comment.

But according to one awards coordinator, something needs to happen soon: “To get stars into the room and set a nomination date, the date has to be announced in late September at the latest.”

Matt Belloni of film industry must-read newsletter Puck is ready for the show’s return.

“I’m definitely in the pro-Earth camp. The boycott has caused some major problems and caused the HFPA to change a lot of outdated ways,” he told the Post.

In fact, he argues that change agents may unfairly use it to their advantage. “The PR people behind the boycott — who run a company that’s whiter than the HFPA, by the way — are using the issue as a power play to eliminate press conferences and other things they don’t like because they have no control They. I do think NBC will bring the show back, but there are still questions about whether the PR people will advise clients to attend. Most will, some probably won’t,” Belloni said.

“Basically, all awards shows are kind of silly and arbitrary, they exist only to promote the work. So who really cares who owns any one show or the company behind the producers?”

Belloni also pointed to another potential conflict: “If Tom Cruise is nominated as
“Top Gun 2” — the kind of high-profile A-list popcorn movies that the Golden Globes usually like — “has a hard time getting in because he’s publicly returning his previous awards.”

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